Audio – Keynvor

The Atlantic Ocean makes waves in the music industry

 

Introducing the music industry’s latest signing: The Atlantic Ocean

An inspiring new musical project has just been unveiled via Universal Music’s Mercury KX label, which has begun working with new artist, Keynvor.

Keynvor is not like any other artist today. Taking its name from the Cornish word for ‘ocean’, Keynvor IS the great Atlantic Ocean.

 

1) What is the name of this project and which charity is it supporting?

All proceeds go to surfers against sewage. Sponsored by Sharp’s Brewery and Atlantic Exceptional Pale Ale.

2) What does this charity aim to tackle?

Plastic Pollution

3) What is the purpose/intention of this project?

To empower the ocean to help clean itself.

To Raise awareness that plastic pollution is getting worse in out oceans and we need to act now. Plastic articles are found in the stomachs of fish that we eat, so it looks like we are eating plastic through fish.

To give something back and take responsibility.

4) How was this music created and by whom?

People captured the sounds of the ocean and turned them in to a recording artist called Keynvor, who had the help from another ambient artist called Sebastian Plano – Composer/Music Producer.

5) How effective do you think this is for garnering a response? Why?

People have feedback that the music is calm and powerful and it makes you think that someday this could be lost. In 5 years time would we still be able to hear the waves or would we hear plastic banging together?

 

My thoughts and Questions

Although listening to the track myself, I thought it was going to be one of those tracks that sends you to sleep. (I find that listening to the rain fall relaxing) I was surprised how powerful I found it to be. I found it very calming but then you had background ambiance starting soft, drawing you in, then it feels very powerful and mighty and then calm again. Like a storm passing through.

I feel like there have restricted there audience access a little, buy having it on Spotify and apple music and when looking up the making of Keynvor on youtube you have to identify your age to watch.

The other thing I find confusing is that they say “with every stream will create royalties for the ocean allowing it to protect itself.” I would of liked to see how? what they do as a charity? where the donations go?

 

The stunning first single from Keynvor is ‘Preservation’ – a collaboration with composer Sebastian Plano which harnesses the remarkable, rhythmic sounds of the ocean.